Frequently Asked Questions

Everything you need to know about our political marketing services, process, pricing, onboarding, and support.

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Political Branding & Marketing Services

What is political branding and how is it different from normal marketing?

Political branding focuses specifically on building a leader's public identity, credibility, and voter connection through digital channels. Unlike general marketing, it involves reputation management, narrative control, constituency communication, and election-focused positioning. Our Political Branding service creates a consistent digital persona that resonates with voters and builds lasting political capital.

Which political services do you provide exactly?

We offer comprehensive political digital solutions including:

Who can use your services? Do you work with new politicians?

We work with political leaders at all levels – from local councilors and municipal candidates to MLAs, MPs, and party organizations. Yes, we actively work with new politicians who want to establish their digital presence from scratch. Our onboarding process includes foundation building, audience identification, and gradual visibility scaling suitable for first-time candidates.

What makes your political marketing approach unique?

Our approach combines political understanding with data-driven digital execution. We focus on measurable voter connection, compliance-aware strategy, and scalable systems that work during both routine periods and election campaigns. Unlike generic agencies, all our processes are built specifically for political communication requirements and electoral timelines.

Social Media & Content Management

Which social media platforms do you manage for political leaders?

We manage all major platforms relevant to Indian political communication: Facebook, Instagram, Twitter/X, YouTube, and LinkedIn (for professional positioning). We also handle WhatsApp broadcast lists and Telegram channels for direct voter communication. Platform selection is customized based on your constituency demographics and campaign objectives.

What languages do you create content in?

Primary content is created in Hindi and English, with regional language adaptation available for specific states (Rajasthani, Bhojpuri, Marathi, etc.). We maintain linguistic authenticity while ensuring the message remains consistent across languages. All content goes through native speaker review for cultural and contextual accuracy.

How does the content approval process work?

We follow a structured approval workflow:

  1. Monthly content calendar shared for review
  2. Daily posts submitted 24 hours before publishing
  3. Design drafts shared via WhatsApp/email
  4. Approval or edits requested within specified timeframe
  5. Final publishing as per approved schedule

Emergency/breaking news content has expedited approval channels.

What is your posting frequency and content mix?

We maintain optimal posting frequencies:

  • Facebook/Instagram: 1-2 posts daily
  • Twitter/X: 3-5 tweets daily
  • YouTube: 2-3 videos weekly
  • Content Mix: 40% constituency work, 30% political messaging, 20% public engagement, 10% personal branding

Frequency increases during election periods as per campaign requirements.

Political Ads & Campaign Management

Are political ads legal in India? What about Meta authorization?

Yes, political ads are legal in India with proper disclosure and compliance. For Meta platforms (Facebook/Instagram), we require:

  1. Government-issued ID of the candidate/authorized representative
  2. "Paid for by" disclaimer with name and address
  3. Meta's authorization process completion
  4. Ad library transparency labeling

We handle the complete authorization process and ensure all ads comply with platform policies and Indian regulations.

How specific can you target with political ads?

We use advanced targeting options:

  • Geographic: Exact assembly constituency, ward, polling booth areas
  • Demographic: Age, gender, language, education level
  • Interest-based: Political affiliations, community groups, local issues
  • Custom Audiences: Website visitors, previous engagers, voter lists
  • Lookalike Audiences: Similar to your existing supporters

All targeting respects platform policies and maintains voter privacy.

What is the typical timeline for a digital election campaign?

Our Digital Election Campaigns follow this timeline:

  • Phase 1 (Pre-announcement): Brand building, issue positioning (2-3 months)
  • Phase 2 (Campaign start): Candidate introduction, manifesto communication (1 month)
  • Phase 3 (Peak campaign): High-frequency ads, voter outreach, event promotion (45 days)
  • Phase 4 (Final week): GOTV efforts, polling day information, final push
  • Phase 5 (Post-election): Thank you messages, result communication
What results can I expect from digital campaigns?

Typical outcomes include:

  • 3-5x increase in social media engagement
  • 2-4x growth in follower base during campaign
  • 50,000-5,00,000+ constituency reach per week
  • 15-30% lower cost per voter contact vs traditional methods
  • Real-time feedback on issues and public sentiment

Important: Digital campaigns complement ground efforts; they don't replace door-to-door campaigning or local networks.

Plans, Pricing & Billing

How does your pricing work? Is it monthly or project-based?

We offer both models:

  • Monthly Retainer: For ongoing political branding and social media management (3-month minimum)
  • Campaign Package: Fixed-price packages for election campaigns (duration-based)
  • Performance-Based: For specific ad campaigns with clear KPIs

Pricing depends on scope: platforms managed, content volume, ad budget, team size required, and campaign complexity. We provide transparent quotes with detailed breakdowns.

What's included in your basic political branding package?

Our entry-level Political Branding package includes:

  • Digital identity audit and strategy
  • Social media profiles optimization (2 platforms)
  • 15 content pieces monthly (design + copy)
  • Basic community management
  • Monthly performance report
  • Weekly strategy call
  • 24/7 support for urgent matters

Higher tiers include more platforms, content volume, ads management, and specialized services.

Do you require long-term contracts?

For ongoing services, we require a 3-month minimum commitment to ensure proper strategy implementation and measurable results. For election campaigns, duration matches the campaign timeline (typically 2-6 months). We offer flexibility for mid-campaign adjustments based on evolving requirements.

How transparent is your billing?

Complete transparency:

  • Detailed invoices with service-wise breakdown
  • Clear separation of service fees vs. ad spend
  • Ad spend reports with platform screenshots
  • No hidden charges or surprise fees
  • Monthly reconciliation statements
  • Payment receipts and GST invoices

All financial transactions are documented and accessible through your client dashboard.

Onboarding & Working Process

What is your step-by-step onboarding process?

Our structured onboarding ensures smooth start:

  1. Initial Consultation: Understanding objectives, constituency, timeline
  2. Proposal & Agreement: Customized plan, contract signing
  3. Information Collection: Complete our onboarding form
  4. Access Provision: Social media credentials, ad account access
  5. Strategy Session: Content planning, messaging framework
  6. Kick-off: Team introduction, communication setup
  7. Execution Start: Content creation and publishing begins

Complete onboarding typically takes 3-5 working days.

What information do you need to start work?

Required information includes:

  • Candidate/leader background and achievements
  • Constituency details and demographic information
  • Key political messages and priorities
  • High-quality photos, videos, logos
  • Social media account access (temporary credentials)
  • Contact information for approval workflow
  • Campaign timeline and critical dates

We maintain strict confidentiality of all provided information.

How quickly can you start working after agreement?

Timeline depends on service:

  • Social media setup: 2-3 working days after access
  • Content calendar: First draft within 5 working days
  • Ad campaigns: 3-7 days (includes Meta authorization)
  • Emergency election support: 24-48 hours with priority onboarding

We accommodate urgent election requirements with expedited processes.

What communication channels do you use?

We establish multiple communication channels:

  • Primary: Dedicated WhatsApp group with account manager
  • Approvals: Email with tracked responses
  • Meetings: Weekly video calls, monthly strategy reviews
  • Urgent: Phone support for time-sensitive matters
  • Reporting: Client dashboard with real-time updates

We adapt to your preferred communication style and availability.

Legal, Compliance & Ethics

How do you ensure Election Commission compliance?

We maintain strict compliance through:

  • All political ads include mandatory "Paid for by" disclaimer
  • Expenditure tracking as per ECI guidelines
  • Adherence to model code of conduct periods
  • No surrogate advertising or hidden promotion
  • Transparent reporting for election expense affidavits
  • Regular updates on changing election regulations

We consult with political compliance experts to stay updated on all requirements.

What are your content responsibility policies?

We follow strict content guidelines:

  • No false/misleading claims about opponents
  • No hate speech, communally sensitive content
  • Fact-checking of all statistics and claims
  • Respect for all communities and religions
  • No personal attacks or character assassination
  • Compliance with platform hate speech policies

We reserve the right to refuse content that violates these policies, even if approved by client.

How do you handle data privacy and voter information?

We adhere to Indian data protection norms:

  • Voter lists used only for legitimate political communication
  • No selling/sharing of contact databases
  • WhatsApp broadcasts follow TRAI regulations
  • Opt-out mechanism in all communications
  • Secure storage of all client information
  • NDA protection for sensitive campaign data

We believe ethical data practices build long-term voter trust.

What is your stance on political neutrality?

InfoGrip operates as a professional digital execution partner. We:

  • Do not endorse any political party or ideology
  • Work with clients across the political spectrum
  • Maintain strict confidentiality between clients
  • Focus on execution, not political strategy
  • Respect all constitutional democratic processes
  • Maintain professional boundaries in all engagements

Our expertise is digital communication, not political consultancy.

Support, Contact & Service Standards

What are your working hours and support availability?

Our standard operations:

  • Working Hours: Mon-Fri, 10 AM - 7 PM IST
  • Content Publishing: 7 AM - 10 PM daily (scheduled)
  • Urgent Support: WhatsApp/Phone 8 AM - 10 PM
  • Emergency Campaign Support: 24/7 during election periods
  • Response Time SLA: 2 hours for urgent, 12 hours for normal queries

We adjust schedules during critical campaign phases as needed.

How do I contact InfoGrip for new inquiries?

Multiple contact channels:

  • New Inquiries: Contact form or WhatsApp +91 9928140288
  • Email: info@infogrip.in (response within 12 hours)
  • Onboarding: Online onboarding form
  • Office: Jaipur, Rajasthan (by appointment)
  • Social Media: Instagram DM @infogrip.in

For existing clients, use your dedicated account manager channels.

What is your emergency campaign support protocol?

During election emergencies:

  1. Dedicated emergency WhatsApp channel activated
  2. 24/7 monitoring of trending issues and opposition
  3. Rapid response content creation (2-4 hour turnaround)
  4. Immediate ad budget deployment if required
  5. Direct phone access to senior team members
  6. Coordination with ground campaign teams

Emergency protocols are detailed in our campaign contracts.

Do you provide performance reports and analytics?

Yes, comprehensive reporting includes:

  • Weekly: Engagement metrics, top posts, audience growth
  • Monthly: Performance dashboard with insights and recommendations
  • Campaign: Real-time tracking of ad performance and reach
  • Election: Constituency-wise engagement analysis
  • Comparative: Benchmarking against opponent visibility

All reports are shared via email and discussed in review meetings.

Still have questions?

Our team is here to help you with political branding, campaign planning, or any other queries.

Email
info@infogrip.in
Phone
+91 9928140288
Office Hours
Mon-Fri, 10 AM - 7 PM IST
Location
Jaipur, Rajasthan, India